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What category do I fall in ;)
Excellent, straight to the core post.
And I totally agree on what you wrote about the edutainers.
Gary Yaynerchuck is brilliant when he uses video or him being life on stage.
Iam just reading his book "Crush It" and have to admit that it doesn´t come up to his stream performance skills.
And what exactly happened to Perry Belcher. There is a lot of misterious silence around the block of all his (former?) friends. Must have done a lot of things wrong in the supplement crap area I guess, before he became a star on twitter.
Enjoyed reading your article.
Mirko
I am making over $3,000 a month from people who pay for additional content, above the TONS of free content that I've produced. (Well Over 1,700 podcast episodes and counting)
http://gspn.tv/episodeguide
I make an "undisclosed" amount from a sponsor to one show that is enough to pay my mortgage payment each month. This is just one of the 23 podcasts I produce.
I charge $95 per hour to train people how to podcast (over 300 clients served since 2005) and my rates are about to increase to eiether $150 to $175 per hour on November 1st because my schedule is Too Full each week and my clients are telling me that I'm not charging them enough.
I sell audio equipment to my consulting clients. I've sold more than $70,000 in podcast audio equipment. This IS NOT affiliate marketing. I set up a contract as an official equipment dealer through the largest professional equipment suppliers in the US.
And as for Celebrity Edutainer status. I'm not sure I'm at "celebrity status" but I do have 47,000 subscribers to my various shows. And no, I did not come from TV or a Background in internet marketing.
I was just a simple Insurance Salesman from Kentucky who had a love and passion for tech.
I left my career in insurance where I was making $87,000 a year. I left that career behind and went into podcasting FULL TIME in January 2008.
I am married and have three kids ages 4, 7, and 9.
While I agree that "not many" are making money in Social Media... There are a few of us out here who worked from the ground up....
Just sayn'
On that note, why don't you come on my weekly show, http://SocialMediaLive.tv as a guest? We have a great time...
I was a long time Broadcast Non-Traditional Revenue Manager who handled everything from social media to events to web initiatives.
I don't see myself as a "Social Media Expert" and not sure what qualifies someone as a Social Media expert. All I know is that I am making money from working with people who are making money or building relationships with people that are helping them make money using Social Media. Whew...follow that and you get a cookie ;)
I worked in Broadcast advertising/marketing for over 19 years and have learned that there isn't a "one-size-fits-all" answer to Marketing/Advertising and that spills over to Social Media. I think that it is all about attracting and not pitching.
I teach people to attract, not pitch. My client list is eclectic with a couple of celebrities, radio stations, a national music label, an online country music industry magazine, a local pub, a couple realtor's, 3 authors etc....none of them have the same social media plan and GET YOU NEED A TWITTER FACEBOOK wasn't the only plan LOL. The key has been how I develop their Socialality. Whether they have 500 followers or 500,000 it is about how they relate back to them(the product, brand or service).
I love that you are a Social Media Evangelist and admire the work you are doing. Sheesh...some of these self proclaimed experts are just killing me. I just look for the people who are walking the talk. I am not fancy and always under promise and over deliver. It is easy to look at what someone is doing and decide if you want they have.
Anyways, thats my story and I am sticking to it!
Hope you are having a great week!
Regards,
Jessica Northey
twitter.com/jessicanorthey
facebook.com/jessicanorthey
At last someone is sharing the truth with us. As long as you put the truth out there I will read your posts.
The problem as I see it is that most people don't know the difference between Social Media Marketing and Social Media Networking. The average bussinessman, interested in social media, is convinced (by others) that the best way to use social media is to build profiles at Facebook, Linkedin, Twitter, etc., and then to network (i.e. prospect) for customers.
The "experts" call this "Marketing", but in my view it's "Networking" and in most cases a waste of time... plus, any results are completely unmeasurable.
Besides which, this kind of prospecting can have the completely opposite effect to that desired... people frequent the social networks to be sociable and having "one way shouters" bleating at them all the time is a complete turn off.
I recognise that the Search Engines pay a great deal of attention to the Social Media Networks, so I take advantage of that...
Every time I write a blog post, web page or article, I create a Marketing Campaign. The campaign is to submit the item to several social networks where members may vote and/or comment on the submission.
I then garner voting and comments on the submission, as well as having the submission bookmarked on several different bookmarking sites.
All of the above "buzz" serves up interest from the search engines who interpret the activity as an indication of relevance - thus giving authority to the post. Results of this recognition can usually be measured within a matter of days, sometimes hours.
The result is that people come and visit my blog, i.e my social network. This is the place where I do my social networking - I only network in one place, not many.
I see a kindred spirit in this, your blog, as I view a blog is not the place to advertise your goods and services. It is the place to be sociable.
I don't buy traffic, I don't participate in traffic exchanges, I don't send out spam emails, I don't engage in questionable or black hat tactics, I seldom seek JV partners, I never seek inbound links, I blog when I feel like it, my SEO happens automatically,
I don't solicit sales, sales just happen.
Regards,
Kevin
So very eloquently said in your comment! You truly have captured the process for doing well with Social Media. Thanks for your post!
Bill
Following on from your previous post "Social Media Syndication: Get to the Top of Google in 27 Minutes", here is a small example of the power of such syndication for you and your readers ;)
Google: superspindle strategies
Read and employ... you won't regret it.
à toute
Kevin